Craft documentation session
FOR SMALL BUSINESSES AND MAKERS WHO WANT TO CLEARLY SHOW HOW THEIR PRODUCT IS MADE AND THE CARE BEHIND IT.
DELIVERABLES:
25-40 FULLY EDITED HIGH-RESOLUTION IMAGES
1 STRUCTURED “CRAFT NARRATIVE SEQUENCE” (8-12 IMAGES CURATED IN ORDER)
WEB & PRINT RESOLUTION FILES
COMMERCIAL USAGE LICENCE (NON-EXCLUSIVE)
5 VERTICAL CROPS OPTIMISED FOR SOCIAL MEDIA
SHOT COVERAGE:
HANDS AT WORK (CORE ACTIONS)
TOOLS & MATERIALS
PROCESS STAGES
DETAIL & TEXTURES
ENVIRONMENTAL CONTEXT
SHOOT DURATION: 3-5HRS
DELIVERY: 7-10 DAYS
PRE-SHOOT CONSULT: 30 MINS PHONE OR IN-PERSON
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Brand reality session
FOR ESTABLISHED SMALL BUSINESSES WHO WANT TO PROPERLY REPRESENT THEIR CRAFT, SPACE AND PRODUCT.
DELIVERABLES:
50-80 FULLY EDITED IMAGES
3 STRUCTURED IMAGES SETS:
- PRODUCT / OUTCOME
- SPACE / ENVIRONMENT
- CRAFT / PROCESS (SELECTIVE)
10 VERTICAL CROPS OPTIMISED FOR SOCIAL MEDIA
WEB & PRINT RESOLUTION FILES
COMMERCIAL USAGE LICENCE (STANDARD)
SHOT COVERAGE:
PRODUCT
HERO PRODUCT IMAGES
CLEAN COMPOSITIONS
CONSISTENT FRAMING SYSTEM
ENVIRONMENT
SPACE USAGE
CONTEXT OF PRODUCTION / SERVICE
CRAFT
KEY PROCESS MOMENTS
PEOPLE AT WORK
DETAIL SYSTEM
TEXTURES, ALIGNMENT, MATERIAL DECISIONS
SHOOT DURATION: FULL DAY
DELIVERY: 14 DAYS
PRE-SHOOT CONSULT: 1HR
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Craft legacy project
FOR BUSINESSES THAT SEE THEIR CRAFT AS LONG-TERM IDENTITY, NOT JUST MARKETING
DELIVERABLES:
80-150 CURATED IMAGES
2-4 SHOOT SESSIONS (SPREAD OVER TIME / PRODUCTION CYCLE)
FULL NARRATIVE SEQUENCING (VISUAL STORY ARC)
20+ VERTICAL CROPS FOR SOCIAL MEDIA
EXTENDED COMMERCIAL USAGE LICENCE
SHOT COVERAGE:
ORIGIN
MATERIALS, PREP, PLANNING, SOURCING
CRAFT IN MOTION
PRODUCTION, REPETITION, LABOUR, DETAIL
REFINEMENT
CORRECTION, FINISHING, DECISIONS AND QC
OUTCOME IN USE
PRODUCT IN CONTEXT / CUSTOMER INTERACTION
PROJECT SPAN: 2-6 WEEKS
SHOOT DAYS: 2-4 SESSIONS
EDITING: 40HRS
DELIVERY: 14 DAYS FROM FINAL SESSION
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